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Membership Churn Rate Calculator

Calculate how much revenue you're losing from member churn and what you can recover

Your Metrics

Marketing + sales cost to acquire one new member

📉

Enter your metrics to calculate churn rate

Understanding Churn Benchmarks

Excellent
<3%
Good
3-5%
Fair
5-7%
Critical
>10%

Industry average churn rate for fitness businesses is 5-7% per month. Top-performing gyms maintain rates below 3%.