Membership churn rate calculator
Calculate how much revenue you're losing from member churn and what you can recover.
Your metrics
Enter your metrics to calculate churn rate.
Methodology and sources
Churn rate formula
Churn rate (%) = (Members lost / Members at start of period) * 100This is the standard monthly churn rate formula used across subscription-based businesses. Retention rate is simply 100% minus the churn rate.
Financial impact calculations
Monthly revenue loss = Members lost * Avg membership priceTotal annual loss = Annual revenue loss + Wasted acquisition costBenchmark sources
The 5-7% monthly churn rate is a commonly cited industry estimate for fitness businesses. Premium boutique gyms with strong engagement programs typically achieve rates below 3%. These are practical benchmarks widely used in gym management, not derived from a single published source.
Churn rate benchmarks
- Excellent
- <3% a month
- Good
- 3-5% a month
- Fair
- 5-7% a month
- Poor
- 7-10% a month
- Critical
- >10% a month
Industry average churn rate for fitness businesses is 5-7% per month. Top-performing gyms maintain rates below 3%.
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