Membership Churn Rate Calculator
Calculate how much revenue you're losing from member churn and what you can recover
Your Metrics
Enter your metrics to calculate churn rate
Methodology and Sources
Churn Rate Formula
Churn Rate (%) = (Members Lost / Members at Start of Period) * 100
This is the standard monthly churn rate formula used across subscription-based businesses. Retention rate is simply 100% minus the churn rate.
Financial Impact Calculations
Monthly Revenue Loss = Members Lost * Avg Membership Price
Total Annual Loss = Annual Revenue Loss + Wasted Acquisition Cost
Benchmark Sources
The 5-7% monthly churn rate is a commonly cited industry estimate for fitness businesses. Premium boutique gyms with strong engagement programs typically achieve rates below 3%. These are practical benchmarks widely used in gym management, not derived from a single published source.
Churn Rate Benchmarks
Industry average churn rate for fitness businesses is 5-7% per month. Top-performing gyms maintain rates below 3%.