Marketing
Marketing automation for gyms and studios
Welcome every new member, win back the ones who stopped coming and remind everyone to renew, with messages that go out by themselves. When you have news, send one campaign to all your members or to a segment, by email, text or app notification.
On the Growth plan
Automations
Start from a template, then make it yours
Pick a ready-made automation for the moments that matter, change its messages and send yourself a test. Activate it, and every member the trigger fires for gets its steps in order, in your business’s name and with your logo.
- Triggers.
- A new member joins, someone becomes a lead, a membership starts, is canceled or ends in a few days, a member reaches a number of visits, a punchcard runs low, nobody has seen them for a while, or it’s their birthday.
- Steps.
- Send an email, a text with Twilio or a notification in the member app, wait days or hours, or split the flow by segment.
- Results.
- Each automation shows the messages sent and opened, and how many members reached its goal. Its People page lists everyone it reached and their next step.
When a new member joins
The trigger: staff add a member, or a lead buys a paid membership.
Send email
A welcome in your business’s name, with your logo.
Wait 3 days
The flow pauses for that member, and only for them.
Send push notification
A short check-in in the member app about their first week.
Goals
Stop when they come back
Each automation has a goal: they check in, book a class, start a new membership, or the lead becomes a member. Reaching it ends the flow for that member, so nobody hears “we miss you” the day after they came back.
- Once, or every time.
- Let each member enter only once ever, or every time it triggers, with a gap of days you choose.
- Safe to change.
- Members already in a live automation finish the version they entered. Pause it, and they wait where they are.
- Send me a test.
- The first email lands in your inbox, marked as a test, before any member sees it.
Campaigns
One message to everyone, or to a segment
Holiday hours, a new class, an offer: write it once and send it to all your members or to a segment, now or at a time you pick. Choose email, text message or app notification.
- See how it did.
- How many were sent, opened and clicked, how many were skipped and why, and how many weren’t delivered.
- Consent built in.
- Every marketing email has an unsubscribe link, texts go only to members who said yes, and members can turn off news and offers in the app.
Segments
Groups of members that keep themselves up to date
Describe a group by rules, such as active members who haven’t visited in 14 days, and Finegym works out who is in it each time a message goes out. Use a segment as a campaign’s audience, or to split an automation in two.
- Rules.
- Membership status, membership plan, days since their last visit and days since they joined, up to ten rules per segment.
- Preview.
- See how many members match right now, before you send anything.
Related features
Step-by-step guides
How it works in detail, in the Finegym help center.
Which plan do I need?
Free covers the day-to-day. Starter adds integrations, Growth adds marketing and your own branded app. Starter and Growth start with a 30-day free trial, no card needed.
Compare plans- Leads & inquiry formKeep everyone who might join in one list, with where they came from, who follows up and when. Website inquiries arrive by themselves.
- NotificationsAutomatic emails for bookings, payment reminders and renewals, texts with Twilio on Starter and up, and campaigns by email, text or app notification on Growth.
- IntegrationsKisi, Twilio, Zoom, QuickBooks Online, Wellhub and Zapier on Starter and up, and Google Calendar sync on every plan.
- Member appThe Finegym member app for iPhone and Android: members book classes, view schedules, manage memberships, and check in. Your own branded app on Growth.
Frequently asked questions
More answers, with steps and pictures, are in the help center. Help Center
Automations, campaigns and segments are on the Growth plan. On Free and Starter, the Marketing page is there with a button to upgrade. Growth starts with a 30-day free trial, no card needed; during the trial, add a card before you send or schedule a campaign.
Texts go out through your own Twilio account, which you connect under Integrations, and Twilio bills you for them. They reach only members who agreed to marketing texts. Emails and app notifications need nothing extra.
Every member, unless they unsubscribed: each marketing email ends with an unsubscribe link. Leads who left the consent box on your inquiry form unticked get none while they are leads. Receipts and booking confirmations are not marketing and always arrive.
No. Once you activate it, each member the trigger fires for enters the flow from then on. It does not reach back to members who joined or stopped coming before.
No member gets more than 5 automation messages in any seven days, a limit you can change. Texts and app notifications wait for 8 AM when they fall between 9 PM and 8 AM in your business’s time zone. Campaigns do not count toward the limit.
Open on Finegym tomorrow.
Sign up in about two minutes, no card needed, and add your plans, schedule and members at your own pace. Moving from other software? We help for free.